Understand the needs of families, older adults, caregivers and institutions.
HealthTech
From an idea to a startup prepared for validation, product development and funding.
Case study: Enlace Mayor. Strategy, design and implementation connected around one business objective.
Context
The starting point
Enlace Mayor was created to help families stay connected with the wellbeing of older adults. The vision needed to become a product, business model and narrative ready for validation and funding.
The challenge
What needed to change.
Define a clear, scalable product proposition.
Design prevention, monitoring and support features.
Build a compelling narrative for validation and funding.
Our role
We connected strategy, experience and implementation.
Research and validation
We analyzed the market, users, segments and opportunities to identify the strongest potential.
Product development
We defined features, roles, use cases and the platform’s initial structure.
UX/UI
We translated the idea into a visual experience, information architecture and conceptual screens.
Venture building
We built the commercial model, pricing, growth narrative and validation materials.
What we built
Assets designed to work together.
The result was not a disconnected set of deliverables, but a foundation that connects positioning, experience and commercial growth.
- 01Market and user research.
- 02Functional architecture, roles and use cases.
- 03B2C, institutional B2B and white-label models.
- 04Brochure, pitch deck and CORFO Semilla preparation.
Transformation
Before and after the system.
- An idea at the conceptual stage.
- A product without a complete functional structure.
- A commercial model that had not yet been defined.
- A narrative not yet prepared for funding and validation.
- A HealthTech startup structured from an early stage.
- Clearly defined product and value proposition.
- A commercial model for families and institutions.
- Professional materials for validation and funding.