Move from manual operations to a scalable structure.
Brand and digital commerce
A digital channel, customer experience, community and operational foundation ready to grow.
Case study: Minor. Strategy, design and implementation connected around one business objective.
Context
The starting point
Minor began as an independent sportswear and streetwear brand, with sales driven mainly by events, social media and manual communication. It needed to centralize its digital channel and professionalize the experience.
The challenge
What needed to change.
Create a digital buying experience consistent with the brand.
Design a community and ambassador strategy.
Prepare future collections, campaigns and automation.
Our role
We connected strategy, experience and implementation.
Shopify architecture
We designed the Shopify ecommerce structure and online buying experience.
Customer experience
We defined the experience from discovery through repeat purchase.
Ambassador program
We designed incentives, levels and community growth for ambassadors.
Growth infrastructure
We created the foundation for campaigns, automation and future expansion.
What we built
Assets designed to work together.
The result was not a disconnected set of deliverables, but a foundation that connects positioning, experience and commercial growth.
- 01Digital channel and catalog structure.
- 02Experience map from discovery to repeat purchase.
- 03Ambassador and influencer program.
- 04Operational foundation for campaigns and future growth.
Transformation
Before and after the system.
- Sales were primarily manual.
- Dependence on events and social media.
- Limited automation.
- Infrastructure that constrained growth.
- A centralized digital sales channel.
- A more professional buying process.
- A defined community strategy.
- A foundation ready to scale direct sales.